You cant wait for customers to come to you. You must figure out where they are, go there and bring them back to your store
Paul Graham
1. Decide a Niche for your product
2. Research the Best E-Commerce Platform and subscribe to HireEmployees.co
3. Create a Business Plan.
4. Select a Name and Domain.
5. Locate and Vet Your Suppliers.
6. Create Your Website with a scalable and robust technology platform from HireEmployees.co
7. Design an awesome Catalogue, Add Products and Descriptions. We can help you do that.
8. Payment Gateway Integration from HireEmployees.co
9. Launch Your Online Shop
10. Automate with a Logistics partner for Delivery of products/services
Begin Marketing of your store through HireEmployees.co experts
Decide a Niche for your product
While most of the creative entrepreneurs already know what they want to sell, you may not have an idea. But thats the fun part figuring out your product and niche.
So, what do we mean by niche? When youre starting an online Fashion, Jewelry, Shoes, Clothes. Accessories or Retail portal, including Fashion, Jewelry, Shoes, Clothes. Accessories or Retail boutiques or any other online retail format, you shouldnt try to appeal everyone. You should always target a section of consumers; a category of the population, be it childrens clothes, hand-beaded necklaces or designer caps or womens scarves.
Also, think about an ideal customer. Keep them in mind so that you can ensure the products you offer will keep them interested.
Let us explain it to you with an example, if you decide to sell mens athletic shorts and shirts, it wouldnt make sense to then expand to selling womens swimsuits. However, it would make sense to offer accessories such as socks, jackets, and shoes.
This will help a business to up-sell or cross-sell as per the new definition of Business Development.
Another important thing to keep in mind is customer lifetime value. Its much more difficult to get a new customer than it is to sell to an existing customer.
In terms of E-commerce, you only acquire a customer once and then re-sell your products using concepts of up-sell, cross-sale or repeat-sale in various forms, multiple times across an average time of the relationship.
To maximize your profits and grow your online business, youll ideally want to offer products that keep your customers coming back to load new products into their shopping cart.
If you already have a product to sell, its time to build your store. For online businesses, this means building up using the perfect e-commerce platform as suited.
Read MoreWhile there are multiple plug-n-play E-commerce platforms that help you come up with your first online shop but if you have plans to grow the business sizably, HireEmployees.co can also help you tailor-make your requirements. This will help your business to be future ready in terms of scaling. It can be done overnight. Few changes in the code and thats all.
Whether it is the Shop front, Catalogue, Product Details page, Cart Program, Check Out Program, Payment Gateway Integration Measures, there are a lot of possibilities that the Fashion, Jewelry, Shoes, Clothes. Accessories or Retail industry is embracing in terms of Feature addition.
Fashion, Jewelry, Shoes, Clothes. Accessories or Retail websites are powering their sales engine with real-life and virtual feature or service offerings. The responsive and dynamic websites are now being powered by virtual dressing room, try-on accessories camera, Size Recommendation Engine, Fit Recommendation Algorithms, Advanced Search with Mix-n-Match capabilities, Augmented Reality based Try-Ons, Magic Mirror Cameras with color changing options, Mood-based shopping AI engine and so on.
Similarly, in the Real-life, Try Before You Buy concepts has recently become very popular amongst skin care brands that lets a customer to quickly experience a product before buying a full version. Its a win-win situation for both the seller and the consumer. Buying Online and picking-up from Store concepts has recently been trending for small chain stores who are rapidly expanding.
The Fashion, Jewelry, Shoes, Clothes. Accessories or Retail industry is also migrating from a product to a service offer. Re-cycling clothes and accessories, on-rent services, buy-back These concepts are bullish in the E-commerce format.
We would urge you to discuss your plan-of-action with HireEmployees.co to suggest you with the right doze of information.
Create a Business Plan
Up next is creating the business plan. This will be your guide that lays out your goals and the steps youre going to take to achieve them. You can then show your business plan to investors and banks when youre ready to get additional financial assistance.
Market Research
By the term market research it always seems to be an expensive proposition,
however, for small businesses we suggest following the below steps to create a
scientific way of building up orientation.
Buyer Persona It is one of the most important steps in Consumer Behavior mapping. This will be your guide that lays out the blueprint to achieve them. Its time to really think about the specific customers you want to purchase your products. You can include demographic information, such as their age, geographic location, and income. Then, take it a step further and document which social media platforms they prefer, who they trust most for product information and information on their personal style. Download the HireEmployees.co Buyer Persona Map. Kindly use a PDF editor or the age-old pencil eraser to jot down the information.
Market Analysis If you are planning to start a business, a market survey is extremely essential. We will suggest you start the survey with suppliers first to know what is readily available and what do you need to customize.
Keyword Research Hands Down, you need experts to help you with keyword research. Kindly opt for HireEmployees.co services and talk to our pool of experts to help you with this step and almost all the other steps.
Competition Analysis While doing keyword research, competition analysis naturally comes up and it plays a major role in market scaping. Positioning comes a close next to check and create the value proposition. It also helps to identify the right technology to drive operations.
Business Model
Once you have a good understanding of the ideal customer and the overall market, its time to decide on a business model. The model you choose will also help inform which type of business licenses youll need.
When it comes to retail domain, most online retailers fall into one of these categories:
On Demand Services For this business model, youre simply adding some type of logo or design to an item
when a customer places an order. And you can either do this yourself or use a third-party
service for fulfillment
Custom Made This is the most labor-intensive and costly of the models because youre making everything
yourself or paying someone else to make it for you.
Private Label Private label, also sometimes called white label, means youre partnering with a manufacturing
company who makes the product. Post that you add your branding and pricing to the item.
Drop shipping Dropshipping requires the smallest investment but faces the toughest competition. It is an
order fulfillment method that allows your business to partner with a wholesale supplier to
display and sell their products in your online store. This business model thrives on customer
satisfaction.
Marketing Strategy
It is advised to set a high-level marketing strategy. While theres a basic marketing that every business owner should do, this is your opportunity to define your launch strategy.
For example, you might want to focus heavily on influencer marketing to build anticipation and excitement. You can collaborate with micro-influencers to promote the launch of your online business on their social media platforms.
Before you go ahead with Influencer marketing, look at the videos of the influencer and observe if they are looing like advertisement. Influencer videos should be subtle, and it should not look like influencing.
Since there are so many ways to market your business, you want to narrow it down in the beginning and focus on the channels that will have the biggest impact for your target customers right away.
Our Remote Experts from India takes responsibility of your work and executes them as next morning job completion.
Indians are committed to their work and diligently handles it.
Indians are helpful and help everyone around because it is something that is deeply ingrained in the culture, beliefs, and morals.
Indians are emotional and a passionate lot. They get emotionally attached to the company, its people, place and likes to stick around a company longer than others.
The citys culture enhances a personality over linguistic and artistic capabilities and hence people are more receptive towards art and modern culture. Not only being tech-savvy, but the citys people also are Billboard Chart lovers too!
Because of population, competition comes to an Indian by default. Hence, the learned lot is always driven by their determination to succeed and do well in life. Since competition is practiced in their daily life, Indians are accustomed to give in their 100%.
From getting good grades in school to passing competitive examinations, Indians are taught the value of hard work and perseverance right from school days.
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